Author:
Alessandro Ceccarelli – NT2
Digital communication has grown in just a few years
the rules of the game have been turned upside down and it is now essential for companies to know
the evolution of digital communication practices on the Web, learning the new
opportunities offered by web communication platforms, seize
the innovative elements for creating an advanced online presence,
learn to integrate different tools into a communication strategy
digital.
Alessandro Ceccarelli (NT2 – New
Technologies) and Marco Daturi (ScubaPortal) have been working on the web for years and
will present an overview of digital communication and social media marketing,
in particular:
-
The evolution of the media landscape and the
new opportunities for Media Building -
The crisis of traditional models of
communication -
The impact of the evolution of the Web on
corporate communication -
Liquid communication in the era of Time
Reale -
How to rethink Digital Branding and
Building an Advanced Online Presence -
The evolution of the concept of brand towards
participatory models -
Brands and brand experiences online -
Introduction to Social Media Marketing and
to participatory marketing tools -
Towards a definition of Social Media
Marketing -
Managing an advanced online presence -
Active management of the online brand
Reputation -
The analysis tools -
How to manage communication strategies on
Social Media -
Designing integrated strategies
digital communication
The appointment during the Eudi Show is set for Friday 6 March at
10.30 am – Madrigal Hall
Reproduction is strictly prohibited, even
partial, of the text and images in this article without the author's consent.
